At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products.
Companies that use content marketing see six times more conversions, compared to businesses without a content marketing strategy. Get the full advantages of content marketing, plus reach future shoppers and clients in every stage of the buying funnel, with our data-driven digital marketing services.
Search
Social & Media
Email
Mobile
Analytics
Around 75 percent of businesses invest in search engine optimization (SEO). With our advanced SEO techniques, your company can gain a competitive edge in search results on Google, Bing, and other search engines. Get a custom strategy from our award-winning team and start driving revenue today.
Get a custom strategy from our award-winning team and start driving revenue today.
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
With an impressive return on investment (ROI) of $44 for every $1 spent, email marketing is a must-have online marketing strategy. Generate and nurture leads, plus drive repeat purchases, with email campaigns developed by our team of more than 200 digital marketing specialists.
With an impressive return on investment (ROI) of $44 for every $1 spent, email marketing is a must-have online marketing strategy. Generate and nurture leads, plus drive repeat purchases, with email campaigns developed by our team of more than 200 digital marketing specialists.
This digital marketing type is this focused on reaching your target audience on their smart phone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.
This digital marketing type is this focused on reaching your target audience on their smart phone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.
One of the major advantages of digital marketing is that it is highly trackable and measurable. Once, the only trackable marketing pieces were coupons and similar direct mail offers. If a customer used the coupon, you knew the message resonated. Today, analytics allow marketers to track user behavior at a highly detailed level: how many times they click on a link, how much time they spend on a web page, how often they open emails, and much more.
But the vast amount of information available about digital marketing performance can feel like drinking from a fire hose, and marketers must be able to truly understand what the data mean and how they should inform strategy.